You might be wondering how coffee would sell at a farmers’ market. There are many people that can’t get through the morning without their cup of joe, and if you’re one of them then this article is for you! Selling coffee at a farmers’ market is actually quite simple. This blog will help you to know how to sell coffee at a farmers market. Let’s check it out!
Benefits of selling coffee at a farmers market
Selling coffee at your local farmers’ market can be a great opportunity for small-time roasters and those looking to start their own coffee shop.
First, it can help you determine where you will get your coffee. The direct to face-to-face interaction with customers on the street level can influence whether or not they are feeling friendly and thus, what kind of voice should be used when speaking with them!
Second, other than inventory and your relatively small setup costs, there are not many risks involved in selling whole bean coffee at your local farmer’s markets. Not only will you be able to sell a product that is both fresh from the source as well as richly flavored for all of those who can’t make it out into rural areas themselves but using this strategy also means that you won’t have to worry about going broke with each passing year due to increased supply chain expenses or heavy competition by brands like Folgers or Maxwell House.
Third, selling coffee can be an excellent side-hustle that allows making money on the weekends while working your regular 9-to-5 during the week. But for many people, it is a way to make additional income in their spare time and enjoy themselves as well!
And last but not least, it can be hard to sell coffee online, but it’s even harder if you don’t have the right tools. You may think that selling your products or services in-person is only for brick and mortar stores? But there are still plenty of ways offline business owners can create credibility and visibility through direct sales.
How to sell coffee at a farmers market?
Define your coffee business concept
Selling coffee beans at farmers’ markets is a great way to start your business.
The low cost of this idea can be an effective launching pad for future growth, and it’s also the perfect opportunity to develop what you want from a retail coffee business. Every step taken will help lead to your new aspirations as well!
Choose a name and establish your coffee business
Your name is your identity, and it will be useful in many different settings. But ultimately, the choice of a business name sets you apart from other vendors or competitors out there too! As your company grows over time, so should your business’s unique identifier: that means making sure to choose a coffee shop naming service for yourself before someone else does!
Establish your coffee business is the next step. One of the most important decisions you’ll make as a business owner is what type of entity to form and operate your company under.
You want to be able to open a bank account and obtain an EIN from the IRS, so you need somewhere else where your business can operate. Establishing that as a separate entity will allow you to do these things with ease!
And you also have to apply for your business license and permits.
Research available farmers markets
Researching farmers’ markets in your area is a must. Fortunately, even the smallest farmers’ markets have some presence online to find information about them! Visit their website and you’ll be able to figure out if they are currently accepting additional vendors or not. Many communities offer various farmers’ markets throughout the entire city or county with each market hosted on different days and locations.
Determine your potential expenses
Launching a retail coffee business to sell at various markets is low-cost, and you can reap the benefits of this by investing in some upfront costs. Establishing your legal business, applying for your license, or even entering fees are going to be necessary before you start selling anywhere – but don’t worry! All these initial startup costs will vary depending on where you live so do some research first.
Choose your coffee equipment
If you want to start your own coffee stand at a farmers’ market, be ready for anything. You might need everything from tables and chairs to display units if the location is more remote or unconventional-looking than most markets are (most people would probably just bring their usual setup).
Besides, you also need to choose a wholesale coffee roaster, coffee packaging,… to start your business.
Open up social media accounts
You will have many opportunities to promote yourself with face-to-face interactions, but you can do several things to promote your business effectively.
One of the best ways is to open up social media accounts. Your social media accounts will be an important way to generate greater brand awareness, social sharing, and product accessibility.
Is selling coffee profitable?
Selling coffee can be very profitable with the right marketing plan and a strong brand. Coffee is a widely available product with a lot of competition, but don’t let that scare you away from the industry. Consider the advantages of a high-commodity product like coffee: A high volume of customers
How much coffee do I need to sell to make a profit?
To be really successful in the coffee bar business you must make coffee drinks your main product, and from these, espresso-based drinks should account for at least 50% of your total sales. In many of the most profitable and successful coffee bars, espresso-based drinks account for over 65% of their total gross sales.
We hope this blog can be a helpful guide to you in getting your coffee business up and running at the farmers’ markets. If you have any more questions, feel free to contact us for help!
I am a passionate coffee drinker. Since I left my job as a barista a few years back in 2012, I’ve been sharing my expertise on coffee and buying the best coffee equipment online. That’s how Wild Boar Coffee came to life.
I write about everything coffee-related under the sun. Where to buy the freshest coffee beans from? How to test coffee beans based on texture, aroma, and acidity?
I know all this from scratch – all thanks to my years and years of experience as a barista. So I’ve gotten real up-close-and-personal with coffee beans and different brewing techniques.